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Twice as nice: Hush Couture
A dress that was worn only once became a business opportunity for Jennifer Koffman and Yael Panet. "I was looking for a dress for an event," says Koffman, surrounded by dresses in her living room. "I found one, paid a lot of money for it and never wore it again. It ended up in the back of my closet.
Designer on Loan
When you've exhausted your own closet, and the frocks you were able to borrow from your girlfriends', after a packed season of soirees, no need to shop for a costly replenishment. Just launched this week, Hush Couture is Canada's first and only online designer dress rental company and is at the ready to lend you a designer gown for any event.
Consigned to second-hand apparel
One day, perhaps not too far off, the recession will end - but that doesn't mean stylish women will return to their old shopping routines. Alternatives to the fashion boutique, some newfangled and some as old as the Salvation Army, have sprung up in the last year. Though they've set up shop in rough times, they don't see value as a passing fad.
Toronto Shops: November Notes
With the holiday season fast approaching, your social calendar is bound to be as busy as the Holt Renfrew Boxing Day sale. Now is the time to commence Operation Party Dress-without spending all your pennies. Enter Hush Couture.
Erica Ehm: Exposed!
Who has time to shop. Being a part time celebrity, part time Entrepreneur and part time Mom doesn't leave me much time for wardrobe hunting. The problem is sometimes I have to get dressed up for work and I just can't find the time to fit it all in. Like today.
They'll never know it's rented
Well, actually, now they will. Toronto's Hush Couture is a new, not-so-secret source for regular women to get their hands on haute designer duds. Amy Verner gets the treatment,
TOR: Labels for Lease
TIFF may have come and gone, but that doesn't mean our social calendar is any less packed. Now we turn to Hush Couture, Canada's first dress rental company, instead of raiding our friends' closets (let alone buying something for each occasion).